Cohoe Beach Campground 1 Page Business Plan

The Alaska Outdoors Business Plan

Cohoe Beach Campground 1 Page Business Plan

Overview

Cohoe Beach Campground has a clear business objective to promote The Alaska Outdoors products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy is realized. We consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cohoe Beach Campground has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a quiet place to camp without feeling trapped. This is a critical issue for our selected target market of Outdoors enjoyment.

The Value Proposition

Cohoe Beach Campground is uniquely positioned on 15 acres to deliver value to the out door enjoyment. "Cohoe Beach Campground will Provide a quiet, convenient place to stay with beach access to great fishing and pristine views." In order to deliver on this value proposition, our unique location on 15 acres, without feeling surrounded and access to some of the best fishing in the world. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the The Alaska Outdoors market. We consider our key competitors to be: Alaska State Campgrounds. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Alaska State Campgrounds by We allow the responsible use of personal motorized RV's to access the area and return to your own quite camp after a long day on the beach or River..

Key Strategies

Over the next 6 months our focus will be to establish 16 family,friendly campsites close to the Kasilof River. Where all types of campers (RV's, tent, cab over) can come and enjoy the Kasilof River with access to great fishing and a serene beach with pristine views. This task will be undertaken in the context of our broader strategy to where we plan to grow the campsite area, install electrical and water. This is to include the the installation of restrooms and the possibility of a wash house, fish cleaning area and 3-5 cabins to be available. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open, Obtain customers, and Expand.

About this document
The Alaska Outdoors Business Plan
This document was created by CBC LLC of Cohoe Beach Campground using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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