Giggles Glam Salon 1 Page Business Plan
Overview
Giggles Glam Salon has a clear business objective to develop, produce, promote and distribute Unique child hair salon products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Giggles Glam Salon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Easy place to get a kids cut. This is a critical issue for our selected target market of Mothers and kids.
The Value Proposition
Giggles Glam Salon is uniquely positioned to deliver value to Mothers and kids. "Giggles Glam Salon will We will make this a great and exciting experience for you and your child. We have speciality products for your children and we can keep them entertained while they get a hair cut, going to the salon will be something your child will love to do if you come to giggles.." In order to be deliver on this value proposition, we There is no other salon like this one within 60 miles, we make it fun for everyone to the specialty children's hairdresser chairs and the flat screens at every station to keep them entertained. This salon is for kids!!!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Unique child hair salon market. We consider our key competitors to be:
Divas and dudes . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Divas and dudes by We offer special events and birthday party packages and we do a full mani and pedi for mothers and daughters.
Key Strategies
Over the next 6 months our focus will be to I plan on moving the store to a higher trafficking area . This task will be undertaken in the context of our broader strategy to I plan on making it a mommy and daughter unique experience salon. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New location Target teens Offer more services
About this document
Unique child hair salon Business Plan
This document was created by Michelle of Giggles Glam Salon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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