Giggles kids Co 1 Page Business Plan

Hair, Shoes, photo props Business Plan

Giggles kids Co 1 Page Business Plan

Overview

Giggles kids Co has a clear business objective to distribute Hair, Shoes, photo props products. These products have been individually picked out with a core focus on maximising customer base & at least 50% profit to be made on each item

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer base & provide new boutique styles at an affordable price to the consumer.

The Customer

Giggles kids Co has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Kids are always going to be a continuing market. This is a critical issue for our selected target market of Kids boutique items.

The Value Proposition

Giggles kids Co is uniquely positioned to deliver value to Kids boutique items. "Giggles kids Co will Supplying affordable kids boutique items." In order to deliver on this value proposition, we Already have suppliers available for all hair and show items under $10 & all photo props $25 & under. No item over $25. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Hair, Shoes, photo props market. We consider our key competitors to be: Woolworths
< br />Dollar saver stores
< br />Kmart
< br />Big w
< br />Coles. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Woolworths
< br />Dollar saver stores
< br />Kmart
< br />Big w
< br />Coles by Not over marking profit lines. Supplying a certain boutique style & selection not available at these stores .

Key Strategies

Over the next 6 months our focus will be to Order and distribute all items whilst keeping an inventory to establish what items are profitable enough to continue on our line . This task will be undertaken in the context of our broader strategy to Photographing all items appropriately displaying all available colours and styles, Marketing accelerator strategy . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Hunt items Buy items Set up face book and sell

About this document
Hair, Shoes, photo props Business Plan
This document was created by Carmen of Giggles kids Co using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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