Gloria Jeans Kiosk 1 Page Business Plan
Overview
Gloria Jeans Kiosk has a clear business objective to produce Coffee and cakes sales products and services. These products and services have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Gloria Jeans Kiosk has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Find out what the customer likes with their coffee. This is a critical issue for our selected target market of Consistency in quality and up selling.
The Value Proposition
Gloria Jeans Kiosk is uniquely positioned to deliver value to Consistency in quality. "Gloria Jeans Kiosk will Provide a free delivery service and incentive program to the shopping centre to buy from our store. In order to deliver on this value proposition, We will be the only coffee shop that offers a delivery service with coffee and freshly made food. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coffee and cakes sales market. With recent research strategies we consider our key competitors to be cheaper in price but lack in quality . Our understanding of these competitors has been used to refine our strategy and value proposition. At Gloria Jean's Coffees we believe we take our coffee very seriously, so not only does it taste great, but we also make sure we buy from suppliers that look after both their workers and the environment.
Our coffee beans are sourced from all over the world and from many different farms of all types and sizes - large plantations, co-operative groups and tiny family farms. This means that there is no one size fits all approach to buying responsibly, but we are focused on promoting sustainable farming and a better outcome for all..
Key Strategies
Over the next 6 months our focus will be to - Appoint a team leader
- Incentive bonuses for up selling
- Change in menu with fresh food options
This task will be undertaken in the context of our broader strategy to
-Increase in sales by 10%
- Have a in store delivery service for coffee and fresh food orders.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are - Increase up sales to 7%
- Provide an ongoing delivery service to a solid customer base
- implement a Fresh food menu in store and to our internal customers
About this document
Coffee and cakes sales Business Plan
This document was created by Kelly of Gloria Jeans Kiosk using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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