Goldthorpe Furniture 1 Page Business Plan
Overview
Goldthorpe Furniture has a clear business objective to distribute Furniture products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Goldthorpe Furniture has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide top quality products at accessible prices. This is a critical issue for our selected target market of Middle affluent.
The Value Proposition
Goldthorpe Furniture is uniquely positioned to deliver value to Middle affluent. "Goldthorpe Furniture will Exceptional value and service." In order to be deliver on this value proposition, we Little local competitive businesses. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Furniture market. We consider our key competitors to be: None locally . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None locally by Existing contacts and suppliers .
Key Strategies
Over the next 6 months our focus will be to Acquire new premises . This task will be undertaken in the context of our broader strategy to Acquire additional premises . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Survival Increased revenue Increased profits
About this document
Furniture Business Plan
This document was created by Martin of Goldthorpe Furniture using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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