Griesbach Dance Company 1 Page Business Plan
Overview
Griesbach Dance Company has a clear business objective to develop, produce, promote and distribute Community Dance Program services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Griesbach Dance Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cost. This is a critical issue for our selected target market of Children.
The Value Proposition
Griesbach Dance Company is uniquely positioned to deliver value to Children. "Griesbach Dance Company is a non-competitive dance studio where fun, fitness, and a love of dance are the top priority!." In order to be deliver on this value proposition, we offer an "Exclusive" dance program for residents living in Griesbach with proceeds going back into the community. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dance Program market. We consider our key competitors to be: J'Adore Dance, DanceCo & Edmonton Community Dance. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with J'Adore Dance, DanceCo & Edmonton Community Dance by serving "exclusively to those who live in the Griesbach community and by donating a portion of our proceeds back into the community."
Key Strategies
Over the next 6 months our focus will be to hire highly trained instructors who have a solid foundation in both dance technique and best teaching practices. This task will be undertaken in the context of our broader strategy to Expand and offer new innovative classes that cater to the community. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Register 200 children or more, Provide new classes & Sell dance wear packages
About this document
Community Dance Program Business Plan
This document was created by Haley of Griesbach Dance Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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