Hppy 1 Page Business Plan
Overview
Hppy has a clear business objective to develop, produce, promote and distribute Digital advertising and marketing services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hppy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Inept, complacent and commoditised agencies. This is a critical issue for our selected target market of Digital marketing department bosses.
The Value Proposition
Hppy is uniquely positioned to deliver value to Digital marketing department bosses. "Hppy will Provide a no-bullshit and seamless service which makes them look like rockstars." In order to be deliver on this value proposition, we Our proprietary technology, tools and processes which have been designed to make the client's life easier. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Digital advertising and marketing market. We consider our key competitors to be: Other digital marketing agencies. Key competitors in Manchester include: social chain, delineo, mca, return on digital, venn, epiphany and amaze. Media agencies include mec, media com and carat.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other digital marketing agencies. Key competitors in Manchester include: social chain, delineo, mca, return on digital, venn, epiphany and amaze. Media agencies include mec, media com and carat. by A new, refreshing approach which means we strive to make our clients job as easy as possible. We don't want to sit still and want to bring our clients on the ride with us.
Key Strategies
Over the next 6 months our focus will be to Appoint a business development manager who will manage and nurture leads. Leads created from PR and events in conjunction with online advertising driving email sign up.. This task will be undertaken in the context of our broader strategy to Hire a team with a breadth of skills so client work doesn't need to be outsourced. With this team develop and deliver attention grabbing, award winning campaigns.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch brand and products get first client deliver first project
About this document
Digital advertising and marketing Business Plan
This document was created by Martin of Hppy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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