Keep it Neat Landscaping 1 Page Business Plan
Overview
Keep it Neat Landscaping has a clear business objective to produce quality, affordable, dependable landscaping services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Keep it Neat Landscaping has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Upgrading our equipment will allow us to be more efficient and handle a heavier work load. This is a critical issue for our selected target market of Residential, as well as, commercial properties.
The Value Proposition
Keep it Neat Landscaping is uniquely positioned to deliver value to residential, as well as, commercial properties. Keep it Neat Landscaping will provide a service that allows us to service 50-60 clients a week. In order to be deliver on this value proposition, we understand the importance of " curb appeal" for a home, as well as, a business. Curb appeal make your home or business inviting. Keep it Neat wants to provide that for our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality, affordable, dependable landscaping market. We consider our key competitors to be: Other landscape companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other landscape companies by Our vision is to deliver the art of landscape in its purest form. Our company will flourish from providing every customer with great customer service and the " Neat" look, the only Keep it Neat can deliver..
Key Strategies
Over the next 6 months our focus will be to purchase our 2nd truck with a snowplow. This task will be undertaken in the context of our broader strategy to our next step would be upgrading our equipment to commercial industrial grade. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Upgrade equipment obtain 100 properties Offer full-time (seasonal) employment
About this document
Quality, affordable, dependable landscaping Business Plan
This document was created by Desmond of Keep it Neat Landscaping using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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