Lead Generation 1 Page Business Plan
Overview
Lead Generation has a clear business objective to develop Leads for Sales.The process has been developed over 3 months with a core focus on addressing the key customer acquisition methods.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lead Generation has been created with a clear focus on the needs of our sales department.Through a structured customer discovery process, we have validated the key customer problem as "Creating opportunities" for the sales department. This will be leveraged through our selected target market of Marketing and sales.
The Value Proposition
Lead Generation is uniquely positioned to deliver value to Our sales team "Lead Generation will Provide Qualified customers for sales." In order to deliver on this value proposition, we will leverage marketing, cold calling and LinkedIn to drive qualified customers to the sales team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Leads for Sales market. We consider our key competitors to be: Pay per lead models. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Process and determination and with Several years of experience in call centre marketing and sales.
Key Strategies
Over the next 6 months our focus will be to Cold calling, LinkedIn and Marketing support: This task will be undertaken in the context of our broader strategy to Add new sources. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: Solidify Digital marketing Create cold call process Leverage LinkedIn contacts
About this document
Leads for Sales Business Plan
This document was created by Scott of Lead Generation using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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