Manila Spa 1 Page Business Plan
Overview
Manila Spa has a clear business objective to promote home service massage spa services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new and loyal customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Manila Spa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the schedule or time preference of appointments. This is a critical issue for our selected target market of millenials, professionals, mothers, couples, and families
The Value Proposition
Manila Spa is uniquely positioned to deliver value to millenials, professionals, mothers, couples, and families. "Manila Spa will provide the best and most unique home service massage and bring the ultimate spa experience at the comfort of its clients' homes.." In order to be deliver on this value proposition, we will have well-trained therapist that provide the best massage techniques. We offer our customers a unique home service massage they cannot get from any home service massage providers. Complete with hot tea, hot towels and spa music for their complete spa experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the home service massage spa market. We consider our key competitors to be: Appletree home service massage, spiral spa, asian massage. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Appletree home service massage, Spiral spa, Asian massage by catering to wider areas, increasing the number of available therapists, and ensuring prompt and on-time arrival of therapists for appointments. Loyalty programs and superb customer service will is another key to gain advantage against competitors.
Key Strategies
Over the next 6 months our focus will be to improve digital, social media and internet marketing. Acquire new customers, maintain current customers, and retain leaving customers. This task will be undertaken in the context of our broader strategy to expand into new area branches across Metro Manila. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: to increase rate of bookings to 6 customers per therapist in a day; 24/7 home service massage provision; new branches in other cities in Metro Manila or even in the provincial areas.
About this document
Home service massage spa Business Plan
This document was created by Nel of Manila Spa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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