Marketing Advantage 1 Page Business Plan
Overview
Marketing Advantage has a clear business objective to develop, produce, promote and distribute Telemarketing, Telesales, Market Research services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Marketing Advantage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for such marketing resources by businesses who don't have the time to generate leads, they'd rather focus on the business. This is a critical issue for our selected target market of Founders of start-ups.
The Value Proposition
Marketing Advantage is uniquely positioned to deliver value to Founders of start-ups. "Marketing Advantage will Provide a service/services that delivers 50 prospects to the customer every morning." In order to be deliver on this value proposition, we Our unique lead acquisition program is offered at the lowest price for the best value.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Telemarketing, Telesales, Market Research market. We consider our key competitors to be: Data Mining companies, call centers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Data Mining companies, call centers by More personalized and tailored toward the customers needs.
Key Strategies
Over the next 6 months our focus will be to Use trial client as foundation of business. Projects completed satisfactorily lead to more projects. . This task will be undertaken in the context of our broader strategy to Acquire a portfolio from at least 6 projects including at least 1 major project.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire 2-4 clients 1 major client Hire an employee
About this document
Telemarketing, Telesales, Market Research Business Plan
This document was created by Elizabeth of Marketing Advantage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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