Mint leaf 1 Page Business Plan
Overview
Mint leaf has a clear business objective to develop, produce, promote and distribute Curries products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Mint leaf has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Always asking for feedback from customers and asking them to give us a review on thie food we make. This is a critical issue for our selected target market of Families, couples, single.
The Value Proposition
Mint leaf is uniquely positioned to deliver value to Families, couples, single. "Mint leaf will Bursting with flavour and aroma. Affordable meal for one, two or the whole family, quick delivery, generous with complimentary items.." In order to be deliver on this value proposition, we A very well known and established chef that has worked alongside some of the biggest and famous chefs in India. Head chef at a few grand hotels in the most sought after areas in London. The taste is unique but cooked in a traditional Indian way.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Curries market. We consider our key competitors to be: Naga saag
< br />Bayleaf
< br />Chutneys
< br />Red onion
< br />Village tandoori. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Naga saag
< br />Bayleaf
< br />Chutneys
< br />Red onion
< br />Village tandoori by Mouth watering dishes
< br />Complimentary items included in every meal
< br />Big portions
< br />Minimal oil used.
Key Strategies
Over the next 6 months our focus will be to Produce new menus for this takeaway and clearly state under new management. Make appearance better. Improved service to customers. Competitive in pricing compared to competitors. Improved quality in food with an improved experienced chef. This task will be undertaken in the context of our broader strategy to Become an established running business. Keep driving sales and keep up high standards. Keeping customers happy and become regulars. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new menu Obtain our regular customers Keep striving to gain more regular customers and continue to increase sales
About this document
Curries Business Plan
This document was created by Mohammed of Mint leaf using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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