Mystik 1 Page Business Plan
Overview
Mystik has a clear business objective to develop, produce, promote and distribute Electronic cigarettes and it's products. These products have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mystik has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customers. This is a critical issue for our selected target market of Ex smokers.
The Value Proposition
Mystik is uniquely positioned to deliver value to Ex smokers. "Mystik will Healthy alternative to smoking." In order to be deliver on this value proposition, we Premium quality eliquid. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Electronic cigarettes market. We consider our key competitors to be: Nicroete government funded alternatives and other eliquid companies . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nicroete government funded alternative by Delicious tasting organic eliquid .
Key Strategies
Over the next 6 months our focus will be to Bigger promotion . This task will be undertaken in the context of our broader strategy to Stock a high level of wholesale products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch products Profit online Move to physical location
About this document
Electronic cigarettes Business Plan
This document was created by John of Mystik using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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