Originalz Beauty Supply Store 1 Page Business Plan
Overview
Originalz Beauty Supply Store has a clear business objective to distribute hair beauty products, and hair services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. While the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Originalz Beauty Supply Store has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as prices that are competitive to other stores. Customers will travel to a store just to get a good price on a product or service.This is a critical issue for our selected target market of urban women of all ages.
The Value Proposition
Originalz Beauty Supply Store is uniquely positioned to deliver value to Urban Women of all ages. "Originalz Beauty Supply Store is uniquely positioned to deliver value products to our consumers. Originalz will also provide services that enhances your beauty." In order to be deliver on this value proposition, we will be located within the community making it easier to reach all urban demographics. We will strive to locate vendors who provide quality products that are affordable for Originalz consumers.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hair Beauty Products and Supplies market. We consider our key competitor to be: Sally's beauty supply. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sally's beauty supply. We will provide the trendy hair products not available in other stores. Originalz owner knows the type of hair products needed but not provided in competitor stores.
Key Strategies
Over the next 6 months our focus will be to promoting and marketing. This task will be undertaken in the context of our broader strategy to provide a wide range of products that consumers need and can't find at other beauty stores. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Buy quality hair products Provide quality hair services Attract new customers
About this document
Hair Beauty Products and Supplies Business Plan
This document was created by Daekaewuleh of Originalz Beauty Supply Store using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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