Petmoves Travel Consultancy 1 Page Business Plan
Overview
Petmoves Travel Consultancy has a clear business objective to develop, produce, promote and distribute Personalised Pet Import Guides to Australia and services. These products and services have been developed over 2.5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
We as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Petmoves Travel Consultancy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of understanding and lack of leads and knowledge of our Product. This is a critical issue for our selected target market of Pet owners.
The Value Proposition
Petmoves Travel Consultancy is uniquely positioned to deliver value to Pet owners. "Petmoves Travel Consultancy will Create a personalised pet import report to help you import your pet into Australia yourself and save money.." In for us to deliver on this value proposition, we save you money by our plans allowing you to do the import yourself with confidence instead of charging massive fees to do what can easily be done by yourself with a little help from us if you need it.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personalised Pet Import Guide market. We consider our key competitors to be: Dog Tainers
< br />Pet Carriers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dog Tainers
< br />Pet Carriers as we offer the import guide personally structured to make it easy for you to do the import yourself for 3/4 of the price.
Key Strategies
Over the next 6 months our focus will be massive website and product advertisement. This task will be undertaken in the context of our broader strategy to Convert clicks to the site into leads and paying customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers, Gather contacts for Dog semen transport from overseas to Australia and Have enough active imports/exports running to require another managers full assistance.
About this document
Personalised Pet Import Guide Business Plan
This document was created by Sean of Petmoves Travel Consultancy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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