Pho Nguyen 1 Page Business Plan
Overview
Pho Nguyen has a clear business objective to develop, produce, promote and distribute Pho vietnAmese noodle soup products and services. These products and services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pho Nguyen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cheap high quality delicious pho in American community. This is a critical issue for our selected target market of Middle class and low class of American.
The Value Proposition
Pho Nguyen is uniquely positioned to deliver value to Middle class and low class of American. "Pho Nguyen will Cheap, high quality delicious bowl of pho." In order to be deliver on this value proposition, we Cheap and delicious. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pho vietnAmese noodle soup market. We consider our key competitors to be: Pho Hoa, pho ca dao, pho 54, vietnAmese pho shops . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pho Hoa, pho ca dao, pho 54, vietnAmese pho shops by Hygiene, customer service with great interior design and tasty pho.
Key Strategies
Over the next 6 months our focus will be to Find key partners such as chef, manager, interior designer, commercial real estate, lawyers, marketing manager
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< br />. This task will be undertaken in the context of our broader strategy to Key players work together to build a solid pho restaurant with excellent in quality of food, customer service, interior design, hygiene, marketing, management. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Having the core team open our first pho nguyen having our first franchise
About this document
Pho vietnAmese noodle soup Business Plan
This document was created by Michael of Pho Nguyen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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