SHYFT Coaching 1 Page Business Plan
Overview
SHYFT Coaching has a clear business objective to develop Educational Tools for Attracting Abundance. These products and services have been developed over 2 years and 7 months with a core focus on addressing identified key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
SHYFT Coaching has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for comprehensive and complex information on attracting abundance to be simplified in order that it can truly provide benefit. This is a critical issue for our selected target market of Professionals on LinkedIn.
The Value Proposition
SHYFT Coaching is uniquely positioned to deliver value to Professionals on LinkedIn. "SHYFT Coaching will provide quality education based on extensive research that is simplified into easy to follow steps." In order to deliver on this value proposition, our innovative program developers specialise in creatively breaking down complex ideas into a memorable system with less than 7 steps. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Educational Tools market. We consider our key competitors to be: District32, Dave Ramsey, Rich Dad Education and AIM. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with District32, Dave Ramsey, Rich Dad Education and AIM by our creative approach to developing and delivering training in Australia that is memorable and actionable.
Key Strategies
Over the next 6 months our focus will be to research, develop and deliver pilot training on LinkedIn marketing. This task will be undertaken in the context of our broader strategy to repurpose our LinkedIn marketing training into Online Products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop and Deliver Pilot Training on LinkedIn, Launch First Online Product, and Broker a relationship with AIM to deliver LinkedIn Training for their clientele
About this document
Educational Tools for Attracting Abundance Business Plan
This document was created by Raihanaty of SHYFT Coaching using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment