SNHU PET STORE 1 Page Business Plan
Overview
SNHU PET STORE has a clear business objective to develop, produce, promote and distribute Organic Dog Food products. These products have been developed over 5 yrs with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
SNHU PET STORE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Pelion South Carolina. This is a critical issue for our selected target market of Pet owners.
The Value Proposition
SNHU PET STORE is uniquely positioned to deliver value to Pet owners. "SNHU PET STORE will information about organic dog food, plus the benefits of healthy dog that eats organic food." In order to be deliver on this value proposition, we Guarentee Frsshness or your money back. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Dog Food market. We consider our key competitors to be: Iams, Kible and Bits, and Blue Buffalo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Iams, Kible and Bits, and Blue Buffalo by Unique organic no additive dog food, backed with freshness guarantee we offer free shipping on products online and coupons for Bark 4 More.
Key Strategies
Over the next 6 months our focus will be to Open new. Flagship Store . This task will be undertaken in the context of our broader strategy to Expand new product
< br />. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product Obtain more customers Expand SNHU Flagship Stores
About this document
Organic Dog Food Business Plan
This document was created by Amanda of SNHU PET STORE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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