The Global Arts Position 1 Page Business Plan
Overview
The Global Arts Position has a clear business objective to develop strong independent individuals through the arts and through after school programs. These services have been developed over 15 years with a core focus on addressing the key problems inner-city children face and introducing them to the arts.
The Business Objectives
An important key component of our growth strategy will be to consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new children into the program as well as develop multiple sites to reach other communities. Student acquisition is considered to be the critical activity and we are seeking to grow our number of children. We understand that student growth could be at the expense of profitability, and that there is a cost associated with student acquisition. Our long term objective is to build a program that meets the educational, emotional, and personal needs of the students.
The Customer
The Global Arts Position has been created with a clear focus on the needs of the children in Detroit. Through a structured discovery process, we have validated the key problem as self-esteem, expression, ability to present themselves, education, & discipline. This is a critical issue for our selected target market of Urban at-risk children.
The Value Proposition
The Global Arts Position is uniquely positioned to teach, encourage and assist Urban at-risk children. "The Global Arts Position will using the arts to develop strong kids for a lifetime of success." We Have 25 years of experience with inner city children, the arts and a wealth of success stories. This organization has taken considerable time and resources to develop and form the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the "Arts for Detroit Children". We consider our key competitors to be: Real Life, My Music and
The Living Arts. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Real Life, My Music
and The Living Arts by focusing on mentorship and personal development, using the arts as a form of expression and a tool to build confidence in our community.
Key Strategies
Over the next 6 months our focus will be to Increase advertisement through Internet exposure and flyering. Also expanding the internal programs to children to create a 5 day a week after school program. This task will be undertaken in the context of our broader strategy to hire a community director. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire a building, hire a community development person, hire teachers and reach multiple communities.
About this document
Develop kids through the arts Business Plan
This document was created by Patricia of The Global Arts Position using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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