AA Housekeeping & Handyman Services 1 Page Business Plan
Overview
AA Housekeeping & Handyman Services has a clear business objective to develop, produce, promote and distribute House cleaning and home maintenance services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
AA Housekeeping & Handyman Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as cleaning homes of elderly and doing the maintenance on their homes. This is a critical issue for our selected target market of elderly people, disabled people, and those who just need help with their homes.
The Value Proposition
AA Housekeeping & Handyman Services is uniquely positioned to deliver value to elderly people, disabled people, and those who just need help with their homes. "AA Housekeeping & Handyman Services will Provide services to ensure a safe, clean home to dwell in." In order to be deliver on this value proposition, we are compassionate, understanding and will take the time to offer companionship as well as first rate work. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the house cleaning and home maintenance market. We consider our key competitors to be: Individual housekeepers, who work for themselves, under no business. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Individual housekeepers, who work for themselves, under no business by as a business, we can offer the stability of a business license, the discounts of a company, and the reliability of a contract..
Key Strategies
Over the next 6 months our focus will be to networking in community events, sponsoring and hosting community aide benefits, placing ads on social networks. This task will be undertaken in the context of our broader strategy to schedule new clients to do work and gain reputation from word of mouth. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new services, obtain 50 or more clients, and hire more employees, creating more jobs in our areas.
About this document
House cleaning and home maintenance Business Plan
This document was created by Shannon of AA Housekeeping & Handyman Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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