Alissa's Bootlets 1 Page Business Plan
Overview
Alissa's Bootlets has a clear business objective to develop Fashionable boot accessory products. These products have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of my growth strategy I consider it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to grow profitability. It is critical that I balance revenue growth with the growth in my cost base. There will be minimal cost of overhead for my business because the products are created right from the comfort of my own home. The probability of profit versus the cost it takes to create my products result in an easy gain for more profit.
The Customer
Alissa's Bootlets has been created with a clear focus on the needs of my customers. Through a structured customer discovery process, I have validated the key customer problem as the ability to give each person their own customizable accessory at a lower cost. This is a critical issue for our selected target market of Lovers of fashion.
The Value Proposition
Alissa's Bootlets is uniquely positioned to deliver value to lovers of fashion. "Alissa's Bootlets will provide accessories that can make any boot look like it was crafted by a designer." In order to deliver on this value proposition,my unique products are at a very affordable price. The pieces of lace and jewels are 100% customizable so that each persons' boots can compliment their desired outfits with accessories. This capability has taken considerable time and resources to develop and forms the cornerstone of my competitive advantage.
Competitors
Alissa's Bootlets has a few competitors within the Fashionable boot accessory market. I consider my key competitor to be: Boot Blings on the website Etsy. My understanding of this competitor has been used to refine my strategy and value proposition. I believe that I can compete effectively with Boot Blings on Etsy because my bootlets are at an affordable cost and offer a very wide variety of styles. Instead of only having chained jewels, my products include pieces of lace in varieties of colors, lace with jewels, and more simple varieties of material.
Key Strategies
Over the next 6 months my focus will be to gain more customer interest. This task will be undertaken in the context of my broader strategy to sell products through global websites. These strategies are a crucial factor of my overall business goal as outlined above.
Milestones
Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To gain 100 customers Sell at least 50 products each fall Launch more styles
About this document
Fashionable boot accessory Business Plan
This document was created by Alissa of Alissa's Bootlets using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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