Avant Signs 1 Page Business Plan
Overview
Avant Signs has a clear business objective to develop, produce, promote and distribute interior and exterior sign services from design to installation. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component of our growth strategy is to consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Avant Signs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process including online sales and advertising, we have validated the key customer problem as the need to maximize visibility. This is a critical issue for our selected target market of small business owners and property managers.
The Value Proposition
Avant Signs is uniquely positioned to deliver value to small business owners and property managers. "Avant Signs will efficiently design and craft signs to for increased visibility and public notice." To deliver on this value proposition, we offer 20 years of sign painting, fabrication and installation experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Interior and exterior signs market. We consider our key competitors to be: Fast Signs, TNT Signs, Sign-a-Rama. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fast Signs, TNT Signs, Sign-a-Rama by Service with personalized service and attention to detail.
Key Strategies
Over the next 6 months our focus will be to acquire top quality cutting edge environmentally friendly machines and tools. This task will be undertaken in the context of our broader strategy to expand to billboard advertising and large scale murals . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to print signs with environmentally friendly 3D printing, purchase a truck and maintain a workload of 100 steady clients
About this document
Interior and exterior signs Business Plan
This document was created by Art of Avant Signs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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