Family Fun Park 1 Page Business Plan
Overview
Family Fun Park has a clear business objective to develop, produce, promote and distribute Family Entertainment products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Family Fun Park has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The neighborhood family entertainment facility. This is a critical issue for our selected target market of Families.
The Value Proposition
Family Fun Park is uniquely positioned to deliver value to Families. "Family Fun Park will create happiness through family togetherness." In order to be deliver on this value proposition, we will insure that our adventures, games, and rides are sure to thrill. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Family Entertainment market. We consider our key competitors to be: Disney World, Six Flags. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Disney World, Six Flags by providing family fun close to home.
Key Strategies
Over the next 6 months our focus will be to appoint a new marketing director. This task will be undertaken in the context of our broader strategy to establish our brand in the DFW market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Marketing Development Acquisition
About this document
Family Entertainment Business Plan
This document was created by Mick of Family Fun Park using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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