Furniture Basket 1 Page Business Plan
Overview
Furniture Basket has a clear business objective to distribute Home furniture. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Furniture Basket has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as getting the desired home furniture at very affordable rates. This is a critical issue for our selected target market of Middle and high income earners.
The Value Proposition
Furniture Basket is uniquely positioned to deliver value to Middle and high income receivers. "Furniture Basket will deliver customized , high quality furniture at factory prices." In order to deliver on this value proposition, we manufacture and sell directly to the public. We deal directly with the clients thus we can provide exactly what they need. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home furniture market. We consider our key competitors to be: Deco fern and coricraft. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Deco fern and coricraft by our unique terms of trade (cash on delivery) and our unique ability to customize clients furniture to their taste .
Key Strategies
Over the next 6 months our focus will be to Buy a bakkie,open a shop and open a workshop. This task will be undertaken in the context of our broader strategy to Expand into new shops and new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open 2 shops, expand from a workshop to a factory ,Deliver upto 150 couches monthly
About this document
Home furniture Business Plan
This document was created by Elvis of Furniture Basket using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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