Georgia Grass Roots 1 Page Business Plan
Overview
Georgia Grass Roots has a clear business objective to develop residential lawn care services in the Dallas-Fort Worth area. These services will be developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Georgia Grass Roots has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem by offering a service that cannot be duplicated by a DIY or other companies. This is a critical issue for our selected target market of Arlington-Mansfield.
The Value Proposition
Georgia Grass Roots is uniquely positioned to deliver value to Arlington/Mansfield. "Georgia Grass Roots will Deliver a family oriented business that is customer focused and personable.." In order to be deliver on this value proposition, we Our unique experience with property preservation allows us to identify properties that are in need of improvement or rehabilitation for sustainability of property value.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Residential lawn care market. We consider our key competitors to be: Weedex. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Weedex by Municipality relationships.
Key Strategies
Over the next 6 months our focus will be to bid for municipal code abatement violations and property preservation of foreclosed homes. This task will be undertaken in the context of our broader strategy to become the number one lawn care services in the DFW area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch of business, reaching revenue of $1M, and reaching profits of $1M.
About this document
Residential lawn care Business Plan
This document was created by Narada of Georgia Grass Roots using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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