Goff Solutions 1 Page Business Plan
Overview
Goff Solutions has a clear business objective to develop, produce, promote and distribute Home Automation and Security Solution services. These services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When, as a key component of our growth strategy, we consider it critical to identify and outline our business objectives and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Goff Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as provide technology for more efficiency and control over homes and businesses. This is a critical issue for our selected target market of middle-class, non-tech savvy personell.
The Value Proposition
Goff Solutions is uniquely positioned to deliver value to middle-class, non-tech savvy personell. "Goff Solutions will provide a service that delivers a customized solutions for every customers specific wants and needs." In order to be deliver on this value proposition, we our approach is specific to each customer and can therefore appropriately provide our customers with their specific solution and further, their specific price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home Automation and Security Solutions market. We consider our key competitors to be: Xfinity Home, ADT, and AT&T.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Xfinity Home, ADT, and AT&T by specializing in our customers needs, not in selling under achieving, over priced products.
Key Strategies
Over the next 6 months our focus will be to expand our social network presence, establish commercial presence, and provide hard back material. This task will be undertaken in the context of our broader strategy to expand to new advertising venues. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers Provide service to 15 businesses Expand products and services
About this document
Home Automation and Security Solutions Business Plan
This document was created by Rodney of Goff Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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