Hawaii-Lei 1 Page Business Plan
Overview
Hawaii-Lei has a clear business objective to distribute Beautiful Hawaiian Lei products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hawaii-Lei has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Not having a lei when arriving for check-in.. This is a critical issue for our selected target market of Visitors to Hawaii.
The Value Proposition
Hawaii-Lei is uniquely positioned to deliver value to Visitors to Hawaii. "Hawaii-Lei will Provide a service that will allow you to experience the spirit of Aloha and the true meaning of Ohana'.." In order to be deliver on this value proposition, we We are a small local business with an authentic lei greeting. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Beautiful Hawaiian Lei market. We consider our key competitors to be: Lei-Away, North Shore Flowers and Weddings. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lei-Away, North Shore Flowers and Weddings by Authentic Lei Greeting upon arrival or depature.
Key Strategies
Over the next 6 months our focus will be to Offer our services to Turtle Bay Resort, have guests pre-order their Leis as an add-on when booking their reservations. . This task will be undertaken in the context of our broader strategy to Upscale marketing. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sign contract with Turtle Bay Resort Capture 15% Room rate Provide authentic Lei Greeting
About this document
Beautiful Hawaiian Lei Business Plan
This document was created by Spencer of Hawaii-Lei using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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