La Birita 1 Page Business Plan
Overview
La Birita has a clear business objective to develop Drinks & Shots Booze Truck services. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
La Birita has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need to esquenta apropriately prior a big kewl party.. This is a critical issue for our selected target market of Partygoers/clubbers/semi alcooholics.
The Value Proposition
La Birita is uniquely positioned to deliver value to Partygoers/clubbers/semi alcooholics. "La Birita will Provide an apropriate environment and booze to at the right price for esquentas before parties or the events themselves.." In order to be deliver on this value proposition, we will offer Unique drinks, games, services that fill in the need for an apropriate esquenta, at the right price and environment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have few competitors within the Drinks & Shots Booze Truck market. We consider our key competitors to be cervejas Artesanais, food trucks que oferecem chopp e Bares Itinerantes.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them by offering um modelo diferente de negócio: não vamos ser mais um foodtruck nem um bar itinerante: parcerias e operação em conjunto de festas épicas são a base do sucesso..
Key Strategies
Over the next 6 months our focus will be to Buy a truck and all equipment.
< br />Get partners and 1 investor. Find apropriate targets and prince range of business.. This task will be undertaken in the context of our broader strategy to Partnerships with the best parties and clubs. Upgrade or double the truck. More employees.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are : Partership with all the top Event creators, have at least 2 trucks, 30% profits over inicial expenses and looking to franchise.
About this document
Drinks & Shots Booze Truck Business Plan
This document was created by Lucas of La Birita using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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