oz regg 1 Page Business Plan
Overview
ARR has a clear business objective to produce Reggae Radio services. These services have been developed over 30 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
ARR has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not having any Reggae music in mainstream Radio. This is a critical issue for our selected target market of islanders and traditional aussie reggae lovers.
The Value Proposition
ARR is uniquely positioned to deliver value to islanders and traditional aussie reggae lovers. "oz regg will provide reggae music to all its lovers on an easy access platform." In order to be deliver on this value proposition, we die to my knowlege of Reggae and Marketing I can deliver the product better than anyone. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the radio market. We consider our key competitors to be: other internet radio.....community radio. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other internet radio.....community radio by our djs are all in the reggae scenes and known.
Key Strategies
Over the next 6 months our focus will be to grow different sectors. This task will be undertaken in the context of our broader strategy to build app. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch app get a night Launch tour company
About this document
radio Business Plan
This document was created by zare of oz regg using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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