SurePlay 1 Page Business Plan
Overview
SurePlay has a clear business objective to distribute quality playspace design, products and services. These products and services have been developed over 15 years with a core focus on addressing key customer needs and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
SurePlay has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer needs as providing safe, creative & affordable play spaces.. This is a critical issue for our selected target markets of Schools & local government..
The Value Proposition
SurePlay is uniquely positioned to deliver value to schools and councils. "SurePlay will supply & install safe, robust & creative play equipment.." In order to deliver on this value proposition, we offer a full service from design to installation and compliance with all relevant standards.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the play space design & products market. We consider our key competitors to be: Urban Play, Playscape Creations, A-Play, Proludic. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Urban Play, Playscapes, A-Play, Proludic. by Existing relationships with key decision makers..
Key Strategies
Over the next 6 months our focus will be to broaden the markets served.. This task will be undertaken in the context of our broader strategy to develop existing markets to increase sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Turnover of $10M per yr, become the dominant player in the senior's market, and to reposition the Lappset range in the local government market.
About this document
Play space design & products Business Plan
This document was created by Mark of SurePlay using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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