The Reign 1 Page Business Plan
Overview
The Reign has a clear business objective to promote Networking and Career services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Reign has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as finding employment after college. This is a critical issue for our selected target market of Ambitious college students.
The Value Proposition
The Reign is uniquely positioned to deliver value to Ambitious college students. "The Reign will provide a platform for creatives to showcase their work and build their personal brand." In order to be deliver on this value proposition, we Uses a comfortable and personal aesthetic to combine professional and personal social media functions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Networking and Career services market. We consider our key competitors to be: LinkedIn . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with LinkedIn by Our accounts feature visual portfolios and connects students.
Key Strategies
Over the next 6 months our focus will be to Create mobile app. This task will be undertaken in the context of our broader strategy to Expand app beyond colleges/universities. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch App Get on college campuses Get to recruiters
About this document
Networking and Career services Business Plan
This document was created by Erin of The Reign using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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