This Guy's Grooming Co 1 Page Business Plan
Overview
This Guy's Grooming Co has a clear business objective to develop, produce, promote and distribute Mens grooming essentials products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
This Guy's Grooming Co has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Marketing and proper production.. This is a critical issue for our selected target market of Bearded and dapper men.
The Value Proposition
This Guy's Grooming Co is uniquely positioned to deliver value to Bearded and dapper men. "This Guy's Grooming Co will Provide an all natural good that works and customers love.." In order to be deliver on this value proposition, we Quality photography and quality products allow us to be in the customers face giving them the feeling they need out product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mens grooming essentials market. We consider our key competitors to be: Detroit Grooming Company, Beardbrand, Grave before shave, art of shaving. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Detroit Grooming Company, Beardbrand, Grave before shave, art of shaving by Simple non offensive scents, sleek product design, great photography, and a huge passion for mens hair and shave products..
Key Strategies
Over the next 6 months our focus will be to Develop and distribute 3 scented product lines including beard and shave oil, beard butter, beard balm, shave soap, shampoo, moustache wax, and soap, and aftershave.. This task will be undertaken in the context of our broader strategy to Aquire a producer to create a line of brushes and combs along with t-shirts. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: have a full production facility, have 6 scents with a full product line, have my own line of razors, brushes and combs.
About this document
Mens grooming essentials Business Plan
This document was created by Guy of This Guy's Grooming Co using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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