Vintage Addiction 1 Page Business Plan
Overview
Vintage Addiction has a clear business objective to distribute Antiques, collectables, and vintage items and products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Vintage Addiction has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the inability to aquire one of a kind pieces forhome, office, and commercial interior design and decor. This is a critical issue for our selected target market of antique collectors buyers and dealers.
The Value Proposition
Vintage Addiction is uniquely positioned to deliver value to antique collectors buyers and dealers. "Vintage Addiction will Providing unique, eclectic, and one of a kind home, business and commercial decor and interior design." In order to deliver on this value proposition, we will use strategic, consistent, and knowledgeable marketing techniques through social media as well as local advertising. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the antiques, collectables, vintage market. We consider our key competitors to be: Lindstrom Antique Mall, The Orange Door and The Picket Fence Gals. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Lindstrom Antique Mall, The Orange Door and The Picket Fence Gals by supplying our unique and hard to find items.
Key Strategies
Over the next 6 months our focus will be to open a retail boutique and an online store. This task will be undertaken in the context of our broader strategy to Increase sales to make a profit. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Raise profits $2000 as well as post items for sale on at least 10 online sites and implement a planned customer loyalty program to bring back repeat customers.
About this document
Antiques, collectables, vintage items Business Plan
This document was created by Terri of Vintage Addiction using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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