XOCAL Natural 1 Page Business Plan
Overview
XOCAL Natural has a clear business objective to develop, produce, promote and distribute Natural Skin Care Products products and services. These products and services have been developed over 13 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
XOCAL Natural has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Remedy skin irritations and buildup of artificial skin care products that are unhealthy for the body. This is a critical issue for our selected target market of Women and men who seek organic holistic health options.
The Value Proposition
XOCAL Natural is uniquely positioned to deliver value to Women and men who seek organic holistic health options. "XOCAL Natural will Xocal Natural provides an alternative to shelf life beauty and skin care by using organic natural herbs, vitamins and essential oils to cpsupport healthy vibrant skin.." In order to be deliver on this value proposition, we My unique all natural products are extremely effective and packaged in quality creative, earth friendly, collectible presentation.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Natural Skin Care Products market. We consider our key competitors to be: Clinique, Philosophy, Bath & Body Works, Origins, St Ives, Kiehl's and Just Natural Skincare . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Clinique, Philosophy, Bath & Body Works, Origins, St Ives, Kiehl's and Just Natural Skincare by Unique organic formulas, creative target, multi-marketable packaging. .
Key Strategies
Over the next 6 months our focus will be to Create strategic alliances to support Produce and promote a creative and effective alternative to unhealthy artificial skin care, by using all natural beautifully packaged products. . This task will be undertaken in the context of our broader strategy to Establish my well known brand By branching out nationally and expanding product line to include holistic healing tools, clothing and cleaners. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand product line Create a well know brand Monthly profit of 5000
About this document
Natural Skin Care Products Business Plan
This document was created by GinaMarie of XOCAL Natural using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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