Body M.D., LLC 1 Page Business Plan
Overview
Body M.D., LLC has a clear business objective to promote Medical Weight Loss services. These services have been developed over 9 months with a core focus on addressing the key patient problem, therapies and diets available and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new patients. Patient acquisition is considered to be the critical activity and we are seeking to grow the number of patients. We understand that patient growth could be at the expense of profitability, and that there is a cost associated with patient acquisition. Our long term objective is to build a clear patient acquisition process.
The Customer
Body M.D., LLC has been created with a clear focus on the needs of our patients. Through a structured patient discovery process, we have validated the key patient problem as The need to lose unwanted weight. This is a critical issue for our selected target market of overweight and obese individuals.
The Value Proposition
Body M.D., LLC is uniquely positioned to deliver value to overweight and obese individuals. "Body M.D., LLC will provide weight loss plans and the support needed to safely and successfully lose weight and keep it off." In order to deliver on this value proposition, our physicians and team of weight loss experts will create an individualized weight loss plan to meet each patient's needs. Progress of each patient will be monitored weekly. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Medical Weight Loss market. We consider our key competitors to be: Weight loss centers of America, A Shape for Life, Center for Medical Weight Loss, Weight Smart MD, Dr. Lara Weight Loss, Fresh Vitality. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Weight loss centers of America, A Shape for Life, Center for Medical Weight Loss, Weight Smart MD, Dr. Lara Weight Loss, Fresh Vitality using our initial offer of concierge style house visits which takes the inconvenience out of commuting to an office location for appointments. Additionally, our partnership with Dr. Emma will offer the most effective, researched and well known HCG treatment currently on the market.
Key Strategies
Over the next 6 months, our focus will be to market our business and gain new patients. This task will be undertaken in the context of our broader strategy to grow our business by acquiring an office space, hiring additional personnel and expanding the services we offer into the medi-spa market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 patients Complete Dr. Emma's Training Expand the services we offer by attending the medi-spa conference in California
About this document
Medical Weight Loss Business Plan
This document was created by Elise of Body M.D., LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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