Honest Concrete Solutions LLC 1 Page Business Plan
Overview
Honest Concrete Solutions LLC has a clear business objective to develop Decorative concrete services.These services have been developed over the last year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to take a good idea and turning it into a great one by retaining customer loyalty through top notch services and superior incentives. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers.We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. However, our long term objective is to build a clear customer acquisition process.
The Customer
Honest Concrete Solutions LLC has been created with a clear focus on the needs of its customers. Through a structured customer discovery process, we have validated the key customer extremity would be using innovative concrete to compliment or rehabilitate their commercial or residential projects. This is a critical issue for our selected target market of custom home builders, architects and interior designers.
The Value Proposition
Honest Concrete Solutions LLC is uniquely positioned to deliver value to custom home builders, architects and interior designers. Honest Concrete Solutions LLC will provide a service that will bring additional value to a property by giving the customer a versatile product that is long lasting, eco friendly and easy to maintain. In order to deliver on this valued proposition, HCS will be built on the foundation of its integrity. We will provide excellent customer service without the need of discounting our brand. Simply stated, we own our value. Our efficiency has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the decorative concrete market. We consider our key competitors to be:
-DC Builders
-American Decorative Concrete of Houston LLC
-JZE Building and Restoration Services
-Advanced Concrete Solutions
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with DC Builders, American Decorative Concrete, JZE and Advanced Concrete Solutions by recognizing our "new kid on the block" label and use the greenhorn experience to our advantage. We have potential to be better and stronger than our competition through our ability to make changes and adapt to trends while overseeing customer requests on a more personal level. Also, our competition is a welcomed opportunity to help HCS strengthen and expand. We may also have opportunities to subcontract with the larger company and identify what we each bring to the relationship that would increase both of our success. This would also provide an opportunity to create strategic alliances and expand the range of products and services we offer and bid projects as a team.
Key Strategies
Over the next 6 months, our focus will be to build the HCS brand and establish ourselves with Texas residents. We need to get to a point where we can treat our efforts as levers; when we push or pull one we know what result to expect. We cannot depend on luck. This will be the only way to make our growth systematic.This task will be undertaken in the context of our broader strategy to an established customer base and further improvement of our services and products. We will work together to set monthly and quarterly milestones that we can work towards to ensure our success. Moving forward, we have every intention of investing in new equipment and materials to help the business become even more productive that will lead to growth and expansion outside our usual market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establishing a business model, develop a marketing strategy and maintain customer loyalty.
About this document
Decorative concrete Business Plan
This document was created by Stevie of Honest Concrete Solutions LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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