Light & Love Gifts 1 Page Business Plan
Overview
Light & Love Gifts has a clear business objective to develop, produce, promote and distribute Scented Candles, Lip balm, melts, and massage oil products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, Light & Love Gifts consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Light & Love Gifts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Creating a business plan. This is a critical issue for our selected target market of Local kiwis.
The Value Proposition
Light & Love Gifts is uniquely positioned to deliver value to Local kiwis. "Light & Love Gifts will Source products locally, these are handmade in NZ, and are quality gifts for all ages." In order to deliver on this value proposition, Light & Love Gifts products are affordable, and prices are constantly compared with other companies. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Scented Candles, Lip balm, melts, and massage oils market. We consider our key competitors to be: Zen Designs & Candle creations who sell the ingredients & equipment to make these products that Light & Love Gifts make. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zen Designs & Candle creations, by Using my own ideas and recipes for my candles & lip balm, melts, lotions & massage oils.
Key Strategies
Over the next 6 months, Light & Love gifts focus will be to Sell the product by word of mouth. This task will be undertaken in the context of our broader strategy to Employ someone to help in the business, and have my own shop in town.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:To Obtain 200 customers, To Launch my own product, and to Expand the business.
About this document
Scented Candles, Lip balm, melts,massage oils Business Plan
This document was created by Eileen of Light & Love Gifts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment