Motor Medics 1 Page Business Plan
Overview
Motor Medics has a clear business objective to produce Mechanical services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Motor Medics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Emergency break downs and routine maintenance. This is a critical issue for our selected target market of Local companies with time constraints not allowing for down time in a dealership.
The Value Proposition
Motor Medics is uniquely positioned to deliver value to Local companies with time constraints not allowing for down time in a dealership. "Motor Medics will Less down time and less money spent on repairs." In order to be deliver on this value proposition, we I am dealer trained and certified for any repair they may need.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mechanical market. We consider our key competitors to be: There are several small mobile companies but none of them have dealer access to parts and diagnostics . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are several small mobile companies but none of them have dealer access to parts and diagnostics by I have the knowledge and tools that only dealers can buy that is not general public access.
Key Strategies
Over the next 6 months, our focus will be to I plan to set up commercial accounts with large trucking companies as well as rental companies!. This task will be undertaken in the context of our broader strategy to Eventually I will have a fleet of mobile repair vehicles and tow trucks and be staged in multiple cities for state wide coverage.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 large accounts Move into towing Open a shop location for major repair
About this document
Mechanical Business Plan
This document was created by James of Motor Medics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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