Seven:17 1 Page Business Plan
Overview
Seven:17 has a clear business objective to develop, produce, promote and distribute Craft Cocktails services. These services have been developed over 1month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Seven:17 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Catering to all people. To not scare the guests away from a bar that prides themselves on mixology, when they only want a beer. We are receptive to all guests. This is a critical issue for our selected target market of Affluent, celebrity, experimental, nightlife.
The Value Proposition
Seven:17 is uniquely positioned to deliver value to Affluent, celebrity, experimental, nightlife. "Seven:17 will A perfectly crafted drink with the perfect mix between sociability and exclusivity." In order to be deliver on this value proposition, we Exclusivity plus high drink prices with drive allure towards Seven:17. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Craft Cocktails market. We consider our key competitors to be: 7th Grand, Goal, Bottega Louie, The pattern room, Library room. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 7th Grand, Goal, Bottega Louie, The pattern room, Library room by Exclusive and intimate environment that lets people feel chic while drinking some of the finest crafted cocktails in LA.
Key Strategies
Over the next 6 months, our focus will be to Provide the most exquisite and cutting edge cocktails Los Angeles offers. Exclusivity and anonymity .. This task will be undertaken in the context of our broader strategy to To create a level bar craftsmanship equivalent to the finest service and etiquette of a Michelin rated restaurant only through the medium of cocktail and mixology production.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Profit Open a second concept Franchise
About this document
Craft Cocktails Business Plan
This document was created by Phoenix of Seven:17 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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