Smartque lifestyle 1 Page Business Plan
Overview
Smartque lifestyle has a clear business objective to develop, produce, promote and distribute Fashion forward cloths products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Smartque lifestyle has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as size,fitting,quality of cloths,colours,people born with disabilities or war and accident ladies. Our clothes come in all body shapes and sizes,we can also customize our clothes to fit anyone if you had an accident,or war veterans who lost a limb/s and plus size,proper fitting for cloths for everyone in every nationality.. This is a critical issue for our selected target market of woman of all shapes.
The Value Proposition
Smartque lifestyle is uniquely positioned to deliver value to woman of all shapes. "Smartque lifestyle clothes brings out your vibrant self,because of the colour,fit and most important you will have bragging rights as being the first to wear the lastest design before anyone else has it." In order to deliver on this value proposition, we will sell quality,fashion forward clothes at affordable rates making us the most sort after fashion icons.. This capability will take considerable time and resources to develop and it forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fashion forward cloths market. We consider our key competitors to be: Plus size woman fashion,only targets plus size women.
Trendy Fashion,only targets petite,small and medium sized women.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Plus size woman fashion,only targets plus size women.
Trendy Fashion,only targets petite,small and medium sized women,but We make sure every woman feels special regardless of their shape and size,we modify our clothe to make sure what the petite lady gets a plus size gets it in her size well fitted and accentuateing her look..
Key Strategies
Over the next 6 months, our focus will be to acquire new clients,to do that we will hire an online sales manager who will be responsible of taking care of our growing online clientele. This task will be undertaken in the context of our broader strategy on Online marketing,as it has proven to be more effective way to reach people wild wide, our company is looking to do that through our already functioning and existing pages on Facebook,G+,Twitter and LinkedIn.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Staying a head of Fashion trends Exporting Growing our online market
Going into Male and kids Fashion
About this document
Fashion forward cloths Business Plan
This document was created by Jacqueline of Smartque lifestyle using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment