Fourth Wall Comics 1 Page Business Plan
Overview
Fourth Wall Comics has a clear business objective to distribute Comics games novelties products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fourth Wall Comics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To give like minded people a safe place to go. This is a critical issue for our selected target market of Collectors of all ages.
The Value Proposition
Fourth Wall Comics is uniquely positioned to deliver value to Collectors of all ages. "Fourth Wall Comics will Provide a safe place for people to come together to celebrate there love of comics and games." In order to be deliver on this value proposition, we Our store would be the only comic shop in Portland, TX and make finding comics and games easier for other small towns near by. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Comics games novelties market. We consider our key competitors to be: Texas Toys. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Texas Toys by We will have game nights for card and role playing games throughout the week to go with our comics.
Key Strategies
Over the next 6 months, our focus will be to Get a small business loan, find a location and set up a account with Diamond Comic Distribution . This task will be undertaken in the context of our broader strategy to Go to Comic Cons to expand my customer base in the new markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Have 1st game night Have a booth at a convention
About this document
Comics games novelties Business Plan
This document was created by Jessica of Fourth Wall Comics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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