GR cafe 1 Page Business Plan
Overview
GR cafe has a clear business objective to distribute Coffee products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
GR cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as What would they change in service?. This is a critical issue for our selected target market of Students WiFi.
The Value Proposition
GR cafe is uniquely positioned to deliver value to Students WiFi. "GR cafe will Sell 100 cups a day." In order to be deliver on this value proposition, we Fresh coffee, direct trade, big smile. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coffee market. We consider our key competitors to be: Starbucks. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks by Organic coffee, direct trade, better service, bilingual .
Key Strategies
Over the next 6 months, our focus will be to Great service, awesome product, social media marketing . This task will be undertaken in the context of our broader strategy to Work with the community, creat jobs, catering. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Creat work in the community Help farmers get a better price Open new store
About this document
Coffee Business Plan
This document was created by Gerardo of GR cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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