Motiv 1 Page Business Plan
Overview
Motiv has a clear business objective to produce High Quality Custom Shirts products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Motiv has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being able to purchase a product that will help others in need all in one transaction. This is a critical issue for our selected target market of All general consumers.
The Value Proposition
Motiv is uniquely positioned to deliver value to All general consumers. "Motiv will Provide high quality products that gives back a portion of profits to different charities." In order to be deliver on this value proposition, Our products are all hand made in the US. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the High Quality Custom Shirts market. We consider our key competitors to be: Sunspel, Banana Republic, Diamond Supply Co, Obey. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sunspel, Banana Republic, Diamond Supply Co, Obey by Our All hand made, printed, and assembled in the US products.
Key Strategies
Over the next 6 months, our focus will be to Building a high quality product that will bring value to customers and help others in return . This task will be undertaken in the context of our broader strategy to Expand into a new market. Hit Large retail store fronts . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell our first 1000 shirts, Sell 30 shirts a day, Donate our first $500 to charity.
About this document
High Quality Custom Shirts Business Plan
This document was created by Kit of Motiv using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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