My Mobile Detailer 1 Page Business Plan
Overview
My Mobile Detailer has a clear business objective to produce Car detailing. products and services. These products and services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
My Mobile Detailer has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Maintaining the and preserving the value of their cars.. This is a critical issue for our selected target market of Middle class car owners..
The Value Proposition
My Mobile Detailer is uniquely positioned to deliver value to Middle class car owners.. "My Mobile Detailer will We come to you, detail your car and leave. We make it look easy because we are professionals.." In order to be deliver on this value proposition, we Our service includes professional products, dependability and. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Car detailing. market. We consider our key competitors to be: Mobile car detailed.
< br />Car washes.
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mobile car detailed.
< br />Car washes.
< br /> by Customer service.
< br />Positive customer experience.
< br />Convenience and dependability.
< br />Professionalism.
< br />Consistency..
Key Strategies
Over the next 6 months, our focus will be to Market the services offered to a specifically targeted group.
< br />Utilize internet marketing, stand at various farmers markets. Selling related products.
< br />Market to groups that are raising funds.. This task will be undertaken in the context of our broader strategy to Acquire a second vehicle.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Schedule two full details daily. Capture 200 clients. Procure second vehicle.
About this document
Car detailing. Business Plan
This document was created by Ken of My Mobile Detailer using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment