Sonnara 1 Page Business Plan
Overview
Sonnara has a clear business objective to develop, produce, promote and distribute Natural, healing skin care products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Sonnara has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Majority of consumers want to buy natural skin care products and are looking at products that will calm their anxieties over perceived risks of using conventional products. This is a critical issue for our selected target market of Men and women.
The Value Proposition
Sonnara is uniquely positioned to deliver value to Men and women. "Sonnara will Provide Natural and organic skin care products that contain natural ingredients which are superior for the skincare properties they deliver." In order to be deliver on this value proposition, we Our products are purely natural, not gender specific and are better for the environment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Natural, healing skin care market. We consider our key competitors to be: Body shop, Healthy U. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Body shop, Healthy U by Pocket friendly products which are identified by all ages and sexes. Our products are prepared from natural beneficial ingredients. Our products are easily accessible.
Key Strategies
Over the next 6 months, our focus will be to Attractive informative and unique packaging.. This task will be undertaken in the context of our broader strategy to Establish a complete skin care line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a skincare line Open a retail store Be the leading natural skincare product seller countrywide
About this document
Natural, healing skin care Business Plan
This document was created by Sheilla of Sonnara using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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