YNK! 1 Page Business Plan
Overview
YNK! has a clear business objective to develop, produce, promote and distribute Music products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
YNK! has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Make live music accessible. This is a critical issue for our selected target market of Under 40 music enthusiasts.
The Value Proposition
YNK! is uniquely positioned to deliver value to Under 40 music enthusiasts. "YNK! will Provide a service for a community that needs reinvigorating." In order to be deliver on this value proposition, we We utilize existing talent in the community and bring people together that may have otherwise not met as well as giving people an opportunity to sell there merchandise and record music. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music market. We consider our key competitors to be: Chicago music venues and rivers edge park . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chicago music venues and rivers edge park by My personality and ability to manage and drive results .
Key Strategies
Over the next 6 months, our focus will be to Find a business partner . This task will be undertaken in the context of our broader strategy to Obtain funding. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open YNK! Book first show Record first album
About this document
Music Business Plan
This document was created by Cameron of YNK! using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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