ATX Detailing 1 Page Business Plan
Overview
ATX Detailing has a clear business objective to develop, produce, promote and distribute Detailing & Ceramic Pro Coatings products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
ATX Detailing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We provide a convenient service, which saves our clients their valuable time and with ceramic pro, saving their paint too!. This is a critical issue for our selected target market of Vehicle owners in Austin.
The Value Proposition
ATX Detailing is uniquely positioned to deliver value to Vehicle owners in Austin. "ATX Detailing will Provide vehicle protection for your vehicles paint, resulting in less washing and no waxing ever again!." In order to be deliver on this value proposition, we We're a certified installer of ceramic pro coatings and only use this coating product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Detailing & Ceramic Pro Coatings market. We consider our key competitors to be: Austin detailing, mr detail, Xtreme detail. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Austin detailing, mr detail, Xtreme detail by We will be offering mobile and in shop services to all clients and we believe in building relationships with our clients .
Key Strategies
Over the next 6 months, our focus will be to Online and print marketing such as vehicle signage offering ceramic pro and open a physical detailing location. This task will be undertaken in the context of our broader strategy to Expand marketing into outer lying areas to advertise ceramic pro coatings to as many people as possible.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open full service shop Acquire new clientele Launch new ppf product and application
About this document
Detailing & Ceramic Pro Coatings Business Plan
This document was created by Justin of ATX Detailing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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