Bofarm 1 Page Business Plan
Overview
Bofarm has a clear business objective to produce organic food products. These products have been developed over the years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Bofarm has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as health issues. This is a critical issue for our selected target market of entire community.
The Value Proposition
Bofarm is uniquely positioned to deliver value to entire community. "Bofarm will improve quality of life to our communities." In order to be deliver on this value proposition, we will make it point that our business is not profit oriented but initiative towards rebuilding our society and contributing to socio-economic development. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the organic food market. We consider our key competitors to be: Woolworths organic food. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Woolworths organic food by reducing our product retail costs and will be more competitive and will be targeting mainly low to medium income households.
Key Strategies
Over the next 6 months, our focus will be to intensive research regarding ways and alternatives to be number one choice on the market without compromising the our beliefs and morals. This task will be undertaken in the context of our broader strategy to Acquire capital. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch local branches across South Africa Acquire more land for farming Focus on Job creation to mitigate high unemployment rate in south africa
About this document
organic food Business Plan
This document was created by Bothata of Bofarm using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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