Boykin Enterprise 1 Page Business Plan
Overview
Boykin Enterprise has a clear business objective to develop, produce, promote and distribute Auto Detailing, Landscaping, and Snow Removal services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Boykin Enterprise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as All services we provide is generally an appreciated convenience to our customers. Many of our customers simply do not have the time to detail their vehicles, or maintain their properties, and snow removal, while it may seem like a luxury to those who don't have it done for them, can really mean the difference between those customers not getting to work on time, or even not being able to get out of there homes in an emergency, and keeping a business fully functioning even when weather doesn't necessarily permit.. This is a critical issue for our selected target market of Local businesses, property owners.
The Value Proposition
Boykin Enterprise is uniquely positioned to deliver value to Local businesses, property owners. "Boykin Enterprise believes that our Detailing can take care of any fleet or executive vehicles to ensure comfort and productivity, property maintenance will ensure a fresh presentation, promoting organization and professionalism, snow removal makes dreadful winter months a little easier to bare and prevents any potential loss of business or liability.." In order to be deliver on this value proposition, we In every aspect of the services we offer, we pay very close attention to detail, making sure that things are done thoroughly, accommodating the customers needs, and offering flexibility to uphold the convenience of our services.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Auto Detailing, Landscaping, and Snow Removal market. We consider our key competitors to be: Other landscaping companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other landscaping companies by We are a smaller growing establishment, each and every customer we acquire is an important piece to push us further in our business. We pay attention to detail, we accommodate and prioritize according to the customers needs. We speak to our customers in person on a regular basis, we build trust, making sure our customers know they will be taken care of, and that they are not just another name on a list of things to do. We provide consistent service quality. .
Key Strategies
Over the next 6 months, our focus will be to Find small local established businesses that are in need of the services we offer, that will not only grow our customer base, create a healthy reputation, and in turn increase revenue.. This task will be undertaken in the context of our broader strategy to After establishing more profitable relationships, expand the workforce or Boykin Enterprise and hire more Hard working ambitious individuals. Making the amount of work at hand just as important, but less stressful to undertake.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire more commercial customers Hire emloyees Upgrade machinery and tools to accommodate wider range of clientele
About this document
Auto Detailing, Landscaping, and Snow Removal Business Plan
This document was created by Lucy of Boykin Enterprise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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