CMFH 413 1 Page Business Plan
Overview
CMFH 413 has a clear business objective to develop, produce, promote and distribute Clothing line products. These products have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
CMFH 413 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as None. This is a critical issue for our selected target market of Teens or young adults.
The Value Proposition
CMFH 413 is uniquely positioned to deliver value to Teens or young adults. "CMFH 413 will Provide a product they will love to wear." In order to be deliver on this value proposition, we Because as teenagers we know what people want. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing line market. We consider our key competitors to be: Every clothing company . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Every clothing company by Our youth .
Key Strategies
Over the next 6 months, our focus will be to Raise money to start developing our new product. This task will be undertaken in the context of our broader strategy to Expand online. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Sell First shirt Start making profit
About this document
Clothing line Business Plan
This document was created by Corey of CMFH 413 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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